Nudge Fitness™ is about helping people
become more active and support them in achieving and maintaining a healthy lifestyle.
Advances in modern technology coupled with our hectic lifestyles has hindered our ability to
lead an active life. Our goal is simple - to provide people with information about physical
activity and healthy eating by nudging them in the right direction.
The concept of Nudge Fitness™ is around giving a
helping hand or 'nudge' that will help you in becoming more active over a sustained period of
time. The goal is not to just to become active temporarily, but to actively pursue small
lifestyle changes that can be ingrained into everyday activities and as a result, improve
Research has shown that small changes in
behaviour can have a significant impact on our health. Nudge Fitness™
simply helps people to become more active without the expense of joining a gym. Although
we acknowledge that for some people the gym may be the best approach, for others
the cost, time and motivation can be barriers which are hard to overcome. This is where Nudge
Fitness™ comes in.
Nudge Fitness™ was
influenced by the 'nudge theory' devised by Richard Thaler and Cass Sunstein. The theory
is about choices - how people make them and how
we can make better ones. Authors Richard H. Thaler and Cass R. Sunstein give a new perspective
on preventing the countless mistakes we make - including ill-advised personal investments,
consumption of unhealthy foods, neglect of our natural resources, and other bad decisions.
Although the theory primarily talks about how organisations and governments can
influence the choices we make, this website is about how people can be
empowered to make better choices for the good of themselves.
Nudge fitness™ is managed by qualified exercise professionals with
over 10 years experience working with people of all ages and abilities. We are here to help and
should you have a question about our website or any other additional services we provide,
please do not hesitate to contact our team of experts.
Matthew Pearce MA PgDip BSc (Hons) A.Inst. SRM
Matthew has a wealth of experience in health and fitness and the
wider public health agenda. Having worked in health and fitness for over 10 years he has
accumulated an array of expertise and qualifications enabling him to work with individuals for
general health improvement to those people with chronic conditions such as cardiovascular disease
He originally graduated in Sport and
Physical Education from the University of Wales Institute Cardiff, holds a Postgraduate Diploma in
Sports Development and is currently undertaking his MSc in Public Health at the University West of
England. Matthew’s career has been dedicated to promoting
the field of exercise and public health. He is a specialist in exercise, weight management and
obesity having worked in the private sector, NHS and local authority. Matt is a currently
affiliated with a number fitness associations including the Register of Exercise Professionals,
British Association for Cardiac Rehabilition and Fitness Association.
Matthew founded Nudge Fitness™ after
identifying the need to provide unbiased advice and information to people on health, fitness and
nutrition. At the heart of Nudge Fitness™ is its goal to share research and evidence on best
practice and make this information accessible to the public. Matthew’s belief is that we are all capable of leading a healthier lifestyle and
that this can be achieved by making small changes to our lifestyles that will lead to a healthier
and happier future.